This award recognises the achievement of a digital influencer or blogger, who over a period has created a loyal following on social media – through original content and tone of voice.

Criteria:

1. Must have been a blogger or influencer in calendar year 2020.
2. Website and social media statistics with follower growth over the specified time period.
3. Demonstrate influence through campaigns conducted along with results.

This award recognises the best South Asian news channel, which has not only captivated the audience through accurate and unbiased news stories but is also relevant to the British South Asian diaspora.

Criteria:

• • 1. Reach figures for calendar year 2020.
    2. Showcase of breaking news stories through the year along with metrics and audience feedback.

This award recognises the best media channel, which has not only enthralled the audience with their original content but also been a perfect partner to brands and advertisers in ensuring maximum visibility.

 Criteria:

1. Reach figures for calendar year 2020.
2. Showcase of hot properties through the year along with metrics and audience feedback.

Demonstrate how the channel has effectively partnered with brands and clients.

This award recognises national or local campaigns that use striking creativity and strategic planning to reach and engage the South Asian audience. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.

Criteria:

1. Campaign brief and strategy.
2. Campaign methodology and results.
3. Testimonials and feedback.
4. The campaign must have started and finished in calendar year 2020.

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsible business practice at the heart of your organisation.

Criteria:

1. Campaign brief and strategy.
2. Campaign methodology and results.
3. Testimonials and feedback.
4. The campaign must have started and finished in calendar year 2020.

This award recognises the stellar impact one individual has had on the South Asian media landscape. Whether an individual has gone beyond the parameters of their role or has dedicated an unsurpassed level of commitment, shown how creativity, originality and an inspiring work ethic provides a remarkable contribution to the industry.

With streaming services taking over the entertainment landscape, this award felicitates the OTT Platform which has entertained the South Asian audience with their breadth of South Asian content – be it films, series or originals.

 Criteria:

1. Reach figures for calendar year 2020.
2. Showcase of hot properties through the year along with metrics and audience feedback.

This award will felicitate a South Asian reality show, which has enthralled the audience and captivated them through their participants journey.

Criteria:

• Viewership of show for calendar year 2020.
• Performance of channel during the show period

Marketing Brand of the Year
This award recognises the brand whose marketing campaigns have been most visible in targeting the South Asian audience in an effective manner.

 Criteria:

• • 1. Campaign strategy and results.
    2. The campaign must have started and finished in calendar year 2020.

This award recognises the best South Asian music channel, which has entertained the audience.

 Criteria:

1. Reach figures in calendar year 2020.